MIXER’S Listener & client value journey
Clean up your airwaves. Give your listeners a better experience. Give your clients quantifiable results
BEFORE MIXER
AFTER MIXER
A sales rep sells an on-air giveaway.
A sales rep sells a 1st Party Data Mining Activation.
On-air contest is scheduled.
A premium auction item creates engagement and facilitates user-profile tagging.
Jock reads a liner about the contest.
Jock reminds the listeners to use points to bid on client premium. The client is mentioned on-air.
Jock executes the contest. Caller nine wins.
Your listeners engage with the client via bidding and surveys. The listener profile is tagged. You develop a rich database with listener taste profiles.
Jock hangs up on the first 8 callers.
100s of listeners bid on client’s item. They are tagged as potential customers for the client, and the database growth begins.
Jock takes caller nine winner. Caller says “What did I win?”
Highest bidder EARNS the item they want.
Jock has a winner and hangs up on the next 10 - 12 callers.
Client has the opportunity to direct-market to all bidders through the radio station. The database becomes vibrant.
Station hopes the winner collects prize or offer, and hopes the client notices an impact.
Retargeting and true attributable digital marketing campaign begins with warm leads created by the station.
Repeat four more times that week.
Send “2nd Chance” email to bidders. Allow them to take a survey to be eligible to win the item on which they were bidding. Client receives stronger leads based on listener needs.
Repeat activation, resulting in further database growth, consumer engagement and behavioral data collection.
Create real traffic to client’s physical location using geofenced event check-in functionality, direct-marketed to the client database.