Mixer Features 

For Your Listeners

  • Station-branded social network for listener-interactive club members.

  • Station-branded companion mobile app for iOS and Android, allowing access to song rating, auctions, surveys, geofenced event check-in, photo and audio upload features.

  • Real-time song rating via desktop.

  • Real-time song rating via mobile app.

  • Real-time song rating via text, for members and non-members (using the existing request line for brand reinforcement).

  • Texting to the studio via request line, for members and non-members.

  • Points cue, tracking points awarded for song ratings, surveys answered and event attendance.

  • Auction block, allowing them to use earned points to bid on premiums.

For Programming, Branding and Sales Departments

  • Full-featured admin backoffice with real-time graph of incoming song scores and burn rate.

  • Dynamic admin user-permission control. Customize admin access for different staff members to suit your needs.

  • Song rating horizontal aggregation™ reports with multiple user-defined parameters, including category, sound code, start/end dates, sample size, artist, song and report demographics.

  • Vertical aggregation™ for deep dives into song research.

  • Scheduled reporting. Have your favorite reports automatically delivered to your inbox daily, weekly or monthly.

  • Two-way one-to-one texting on the request line between the studio and listeners.

  • SMS short code for push, poll and rebound text campaigns (shared short code with unique station keyword, or unique short code at station's request).

  • Rotating banner space visible exclusively to loyalty club members.

  • Dynamic survey platform. Create surveys with point rewards to learn more about your listener. Offer your advertising partners the opportunity to create surveys to learn about the tastes and preferences of their target customer.

  • Dynamic auction platform, featuring automated follow-up correspondence with participants for retargeting purposes. Create auctions for premium items, available only to loyalty club members. Bids are placed using points collected from song ratings and completed surveys.

  • Email platform. Create and manage email campaigns from within MIXER. Use Mixer’s Audience Segmentation functionality to ensure you are targeting specific audiences with the most relevant content.

  • Analytics and insights from surveys, auctions and events, allowing you to deliver measurable results to your clients and build retargeting campaigns based on warm-leads.

  • Listener profile tagging. Create unique tags for every campaign and automatically apply them to any assets, auctions, surveys, events or banners associated with that campaign. Listeners interacting with them will be tagged, allowing you to build rich, details profiles of your audience.

  • Mobile app content management. Push mobile app banners, auctions, events, surveys and more to the companion mobile app.

  • Banner ad space, displayed in member profile pages, with impression and click measurement.

  • Multi-station Portal Access: View song research aggregation across multiple stations within your market, format or cluster. Push Auction premiums, surveys, ads, banners and mobile banners to multiple stations, simultaneously, from a central portal.

  • [Coming soon!] Facebook and Google Ad Pixel integration into auction dashboard, allowing you to target members with client advertisements.