Mixer’s Points-Economy
It’s important that you maintain a consistency when assigning point-values in Mixer. Points are the listener’s currency. The way in which you assign value may change depending on your format, market, access to premiums, etc. Below are suggested guidelines.
| Item | Notes | |
| New Member Signup | You can configure this in Station Settings/Settings. Consider increasing during limited-time membership recruitment campaigns, especially when paired with a high-value auction item. | |
| Song Rating | You can configure this in Station Settings/Settings. We don't recommend changing it. This should be a high-volume engagement tool. | |
| Surveys | For client-related surveys, consider raising the point reward to encourage participation. | |
| Auctions | Tier 2: 250 - 750 Tier 3: 750 - 1000 Tier 4: 1000+ |
You may choose to author your own auction economy. When assigning point values, think in terms of actual cost of the item, scarcity (do you have a lot of it, or are you likely to have more soon?), and whether or not it is client-related. |
| Events | This is going to vary depending on the event. Is it local? Is it ongoing over a long period of time or recurring(lower value), or is it taking place during a narrow window of time (higher value)? Is it client-related? | |
| Keywords | The goal is to drive logins. Offer enough to make it worthwhile, but not so many that it devalues the reasons you want them to login (participating in surveys, auctions, engaging with clients, etc) |